Red Bull Car in Tokyo...
When I was in the street, I was surprised to see some crazy cars designed by the famous energy drink Red Bull.
This is not very usual for me to see some Add-Cars as Red Bull did....
But I think, it is a very interesting concept and quite original, especially the mini cooper with the red bull can on the truck!!!!
Also, the old black military car can give to the consumer, the image of a stronger buffalo, like the positioning and the product message sent by the Red Bull brand.
In fact, Red Bull is corresponding with sports men, fashion and clubbing people.
In my opinion, it is a very good new kind of advertising, which can interest some marketers and a lot of brands.
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